Foundations of Conversion Rate Optimization
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MarketingBeginner3 Months · 12 weeks

Foundations of Conversion Rate Optimization

This beginner program takes you from theory to production over 12 focused weeks. Designed by industry practitioners, the Conversion Rate Optimization crash course blends live-style lessons, real-world assignments, and a graded capstone. By the end you'll have a portfolio-ready project, deep Marketing expertise, and a QR-verifiable completion certificate recognized by hiring partners.

4.9 rating45,718 students6h / weekInstructor: Yuki Tanaka
Conversion Rate OptimizationCritical ThinkingCode ReviewIndustry Tools

12-Week Curriculum

Week 1: Orientation, Tooling & Environment Setup
Self-paced · Week 1 of 12 · Assessment: 80% to pass
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Week 2: Core Concepts & Fundamentals
Self-paced · Week 2 of 12 · Assessment: 80% to pass
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Week 3: Building Your First Project
Self-paced · Week 3 of 12 · Assessment: 80% to pass
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Week 4: Intermediate Techniques
Self-paced · Week 4 of 12 · Assessment: 80% to pass
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Week 5: Working with Real-World Data
Self-paced · Week 5 of 12 · Assessment: 80% to pass
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Week 6: Architecture & Best Practices
Self-paced · Week 6 of 12 · Assessment: 80% to pass
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Week 7: Performance & Optimization
Self-paced · Week 7 of 12 · Assessment: 80% to pass
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Week 8: Testing & Quality Assurance
Self-paced · Week 8 of 12 · Assessment: 80% to pass
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Week 9: Security & Reliability
Self-paced · Week 9 of 12 · Assessment: 80% to pass
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Week 10: Deployment & Operations
Self-paced · Week 10 of 12 · Assessment: 80% to pass
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Week 11: Capstone Project Build
Self-paced · Week 11 of 12 · Assessment: 80% to pass
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Week 12: Portfolio, Review & Certification Prep
Self-paced · Week 12 of 12 · Assessment: 80% to pass
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